Confusing traction with revenue · 14
“Six pilots show interest, but I should not present them as repeatable revenue yet.”
“The conversion is promising; retention is what still needs proving.”
Strong at naming uncertainty · 19
“I still need to prove that advantage compounds.”
“We know the buyer; the acquisition cost is still an assumption.”
Vague on unit economics · 17
“I can explain the channel, but I did not give a payback period.”
“The margin improves with scale, though I should have quantified it.”
Handling the defensibility challenge · 16
“The feature can be copied; the workflow data is the bet.”
“Our moat is not the reminder itself, and I should say that earlier.”
01Separate validated evidence from assumptions in the first two minutes.
02State acquisition cost, gross margin, and payback period without prompting.
03Answer defensibility questions with a testable claim, not a broad promise.